Turkey’s biggest gsm operator Turkcell’s music service, previously known as Turkcell Muzik, was changed to fizy, which kicked off a huge transformation process for the brand.

Giving the brand a new, fresh look, most important step being the application redesign. The new music service’s goal was to bring fizy and Turkcell Muzik users under the new fizy brand and increase active user numbers by providing them a unique online music experience.

As a solution, we created a new application in line with the old fizy’s rebellious stance. Added new functionalities that took the online music experience a step further. Also, expanded fizy’s reach with iPhone, Android, iPad, Apple TV and Web Player applications.